| Four Year Plan |
ASB: Business Administration - Marketing (B.S.)
| Convener: | Faculty: | |
|---|---|---|
| Ed Petkus | Desislava Budeva |
Christina Chung |
About the Concentration
The Marketing Program (Bachelor of Science degree in Business Administration) provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy. In addition, the program offers specialized elective courses in topics such as Internet marketing, entrepreneurship, international marketing, new product development, and more. Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.
The Program prepares students to enter a variety of marketing-related careers (such as sales, advertising, media planning, brand management, and market research) and graduate school.
Requirements of the Major
- Transfer students who have 48 or more credits accepted at the time of transfer are waived from the courses marked with a [W] below. Waivers only apply to General Education Requirements NOT School Core or Major Requirements.
- Double counting between General Education, School Core, and Major may be possible. Check with your advisor to see if any apply.
| Subject & Course # | Title & Course Description |
|---|---|
| GENERAL EDUCATION REQUIREMENTS | |
| [W] | |
| [W] | |
| SELECT ONE | GE-SCIENCE WITH EXPERIENTIAL COMPONENT CATEGORY |
| SELECT ONE | GE-MATHEMATICS CATEGORY: MATH 101 or 110 or 121 |
| SELECT ONE | [W] GE-HISTORY CATEGORY: HIST 101-110 |
| SELECT ONE | GE-INTERCULTURAL NORTH AMERICA CATEGORY |
| SELECT ONE | [W] GE-TOPICS ARTS AND HUMANITIES CATEGORY OR |
| [W] GE-TOPICS SOCIAL SCIENCE CATEGORY | |
| ANISFIELD SCHOOL OF BUSINESS REQUIREMENTS | |
| [W] | |
| SELECT ONE | International Category Course: |
| SELECT ONE | Organizational Category Course: |
| SELECT ONE | Ethics Category Course: |
| BUSINESS ADMINISTRATION: MARKETING MAJOR REQUIREMENTS | |
| PROFESSIONAL CORE: | |
| REQUIRED MARKETING CONCENTRATION COURSES: | |
| Choose 3 courses from the following At least 1 at the 400 level | |
Note: A 2.0 GPA in the major is required for graduation.
